Age of Open Source Information

Remember the dictionaries and books you read as a kid? Those books had to be replaced every couple of years as the facts in the books changed. Now imagine if you never have to replace a book as the changes can be incorporated along with the old information.

This is the technology of open source development. It is a form of licensing agreement which lets the users to freely alter a work, use a particular work in different ways, develop a new work centered on the original, or integrate the work into a bigger project. This eliminates the barriers between innovators by promoting a free exchange of ideas for driving creative, technological, and scientific progression.

Open source development is now days favored by most of the business and government organizations. By initiating an open source permit on an original work, an organization approves to:

• Make a program's code accessible to the public in its totality

• Permit anyone to modify, improve or re- engineer a program's code

• Allow the creation of works derived from the original work

• Enable the program to be utilized by the user for any purpose he wishes 

Why create an Open Source at all?

An open source license is a contrast to the "proprietary licensing." Consider the scenario where a user first creates a piece of proprietary software, just like Adobe Photoshop, or iTunes. The user usually agrees to the terms stating that they will not change or modify the source code and will utilize the software in ways approved by the manufacturer. The back-end code of the proprietary software is not made available to the public. The software's owner has the liberty to take legal actions against anyone who attempts to copy or alter the code. 

However, the idea of open source information is refreshing and revolutionary at the same time. Unlike Proprietary licenses, these promote knowledge to be shared across various communities. Developing new technologies through collaboration between programmers and engineers have been going on since the earliest days of computers. For example, a programmer in Singapore develops a new program, and then another programmer in California learns the application and uncovers ways to improvise. 

Hence an open source platform like this ensures knowledge is shared for the benefits of the communities on the whole. In fact, the technological advancement that we have noticed in the last few decades is the result of open source movement. 

Embracing CSS in Website development

The invention of CSS dates back to 1996. However, it gained mainstream recognition by early 2000 after the leading web browsers started embracing its advanced features. Now, CSS or Cascading Style Sheets serve as the essentials of modern website development model. It is a powerful HTML tool that offers effortless control over website presentation and layout by simply separating the content from design.

Wondering why CSS is imperative in Web Development?

• First and foremost, it enhances website presentation. The standalone benefit of CSS is that it adds superior flexibility and interactive ability to web development. It enables developers greater control over the design allowing them to make detailed segment-wise changes. Likewise customizing a page is easier using CSS than basic HTML. This lets web developers design different looks for every page. 

• Changes across web pages can be easily and smoothly employed. This is possible because CSS keeps the content separate from the design. Hence, minimizes the delivery times and cost of forthcoming edits. Also, CSS eliminates the tedious coding style of HTML, ensuring faster development and error reductions.

• Lastly and most importantly, it helps in decreasing the page load time considerably. It is quite evident by now that slow speed is a killer. It can repel potential customers away from your website. With CSS, browsing gets faster as the browsers need to download the CSS rules only once and cache them for loading all the web pages. This improvises the entire user experience.

Besides all its good traits, there is only one major drawback of CSS. Its performance is highly dependent on the browser. All browsers and their different versions function differently. Your CSS needs to be tuned for all these variants. That’s why you should always have a well-structured HTML integrated with good CSS.  Anyways its benefits offset its limitations.  It is undoubtedly a very handy web development tool making the life of a web designer so much simpler.

As a goal-driven web development company, we want to make your life easier by taking over the task of developing a successful business website. Contact us today!

A Responsive Design is the Food for Website

Two years back Google had rolled out a major change in the search engine algorithms. A website’s mobile presence is now taken as an important factor in its ranking. This alone speaks of the need of a responsive website design.

Imagine the desktop version of a website shrunken into your phone in the early days! It was certainly not an ideal experience. More than one website was created to accommodate various screen sizes. With a tremendous increase in the number of smartphone users, it is important to have the websites optimized for smaller screens. Otherwise, a decline in your search engine rankings is inevitable.

A responsive web design creates a structure for a single website to respond to the size of the user’s device. Simply put, when a user accesses a website on their desktop, they get a full view of the site. But when the same site is accessed on tablet or smartphone, the site retracts to fit on the smaller display.

As a market-driven website development company, we believe in offering web designing solutions that provide an optimized surfing experience. From the business perspective, a responsive design is a great way of boosting visibility on search engines. As it is mobile-friendly, it promotes a consistent experience among the users and increases reach. Time and money invested in site content management are considerably reduced.

Hence as long as you take steps towards optimizing your site fully for mobile users, you can stay ahead in the competition. With more and more users preferring mobile surfing, catering better user experience will definitely prove to be beneficial for accelerating conversion rates and instilling brand loyalty. 

Create Winning Social Media Marketing strategy

Image you want to do Mountaineering. You are completely new to this sport. The feeling of reaching the hill top thrills you but you don’t have any idea how to get there?

Social media marketing could feel the same way! Crafting a winning strategy could be challenging without any prior experience or insight. However, leveraging its power can help elevate your target audience and customer base in a drastic way. Social Media is a wonderful platform to tweak your brands reputation and make a measurable impact on the business. 

Here are some crucial elements you must include in your social marketing strategy to ensure that your campaigns adds value to your business –

1.Determine Business Goals

Every piece of your strategy should be designed such that it serves the business goals. You can’t move ahead unless you know what you are working toward. In spite of personalized objectives, there are certain goals that every business must initiate. These include retaining customers, increasing brand awareness, and reducing marketing costs.

2.Determine Marketing Goals

Listing goals won’t make any sense unless you have parameters that define when each should be achieved. Like, if your object is to increase your sales, then how many such sales are required to achieve that goal?

Marketing goals outlines how to move forward from Point A to Point B. List your objectives following the S.M.A.R.T approach – specific, measurable, achievable, relevant and time-bound.

3.Determine Potential Customers

If you don’t have an ideal customer profile, your marketing strategy would suffer in social media. That is why defining buyer profile is essential to target the right people at the right time. Being more particular about your prospects will fetch you more conversions from various social media channels.

 4.Know Your Competitors

It is very important is to be acquainted with the activities of your competitors in social media. It gives you a fair idea of what’s trending so that you can integrate the tactics in your efforts. Start by listing your top contenders, check the social media they are using and evaluate their strategies.

Start by compiling a list of at least 3-5 main competitors. Search which social networks they’re using and analyze their content strategy. Look at their number of fans or followers, posting frequency and time of day. The most vital activity to analyze is audience engagement in their page posts. 

5.Choose The Right Media Channels

Avoid wasting your time on wrong social media channels as it would give you zero return. Identify the best platforms to promote your business by utilizing the buyer profile information. For example, if your buyer is going to spend most of their online time on Facebook and Twitter, then you know which platform you must invest. 

6.Create Promotional Content

Social media Marketing is meaningful and compelling only when the content is great. Without a creative and promotional content, nobody would know about you! Remember three important components for strategizing any successful social media content – content type, time of posting and the frequency of posts.

Just keep in mind that, your marketing strategy for social media isn’t carved in stone.  As you progress, you might come across several other tactics that you never thought about. Adapting to changes quickly and implementing them is key to your overall strategy.  

Improve Your Online Presence with Web Development

Human beings are more indulged in doing things that are convenient. And there's nothing more convenient than accessing worldwide information by a simple click of button. This is what billions of people do when they go online every day. If your product is not visible on the other side of that click, you've already lost access to the crowd, and your company doesn’t exist effectively.

That is why establishing a strong web presence is crucial for your business. It ensures you reach the crowd of billions who might be your potential customers. A robust online presence endorses your product as a universal entity even if your service is physically localized to a specific place.

         

This is where website development plays its key role. It is a way of spreading awareness among people about the products and services you offer. It becomes easier to understand the relevance of products as to why users prefer them over your competitors. Developing the website with related and reliable information makes your online identity more appealing to the users. Presenting this info further with high-grade images creates stirring impact on customers.

Imagine if you can interact with your visitors and convert them into prospects simultaneously! A good web design will allow you to communicate with your target audience, get feedback and install the improvements successfully. This improves your connectivity by expanding your reach and increasing the site’s exposure. Crafting a responsive website design that is accessible to all kinds of devices only adds to your online presence.

On the whole a good website is your doorway to successful business. It serves as a one-stop platform to showcase your skills, experience, credibility, expertise – to maximize the outcome of online market place.

5 Branding Techniques for Your Business Online

Modern online businesses need to focus more on branding since there have been several additions in the past few years. E-commerce, social media and mobile apps are some of the most notable additions in digital marketing. All online advertising campaigns need to align these factors to maximize the impact of your brand. It is high time we think beyond the search engines and look at the broader picture of brand marketing. There are a number of factors which make a major difference to the results generated from a web promotional campaign.

Let us focus on the most important Factors:

• Analyzing The Data: First look at the data of your site performance. If the number of visitors coming to your site is way below your expectation, then you can always revamp the entire web model. 

• Build a Trust Factor: Do you know that trust is the pillar of business relationships? When you establish this factor, you automatically get more business since there would be an assurance of success from your end. Customer or client reviews play a very important in building a strong trust factor. Businesses should focus on getting more positive reviews from their customers by offering them superior products and services. A smiling customer will always give you a very good review.

• Radiate Competency: How would your customers judge your competency? It is very difficult for a new customer to judge your professional competency. But, you need to exhibit your skills in order to convince new customers. Knowledge sharing would be the best solution. It allows you to interact freely with your potential industry associates. Event marketing can also play a vital role in giving you a good exposure in front of a highly matured and resourceful audience.

• Create a Powerful Brand Message: What do you mean by a brand message? Let us answer this question with a real life example. Just do it by Nike is a brand message. It has captured the collective attention of millions of people across the globe. Along with comfort, quality and endurance, Nike also reminds us of its unique brand logo and message ‘Just Do It.’

• Social Presence: You need a very strong presence on Social Media sites to build a strong trust factor which would help you in getting more clients and sustaining existing database.

Hire a Logo Design Agency to Maximize Your Brand Impact

An attractive business logo has a tremendous impact on the popularity of the brand. Let us focus directly on a few renowned brands – Nike, Nescafe, Gillette, Hyundai, Apple and Levis. The first is a footwear giant, the second is our favorite coffee, the third gives us a clean shave, the fourth is a Japanese Auto Giant, and the fifth reminds us of Steve Jobs and last but not the least, Levis stands for everything which you can think about denims. Apart from outstanding quality and customer satisfaction, these brands have been able to carve out a niche in the markets. They all have a highly impact brand logo which has simply remained unchanged. The impact has been so strong that we recognize brands from the logos! It is not the other way around.

All attractive logos are designed by logo designing companies. In USA itself, digital logo designing companies are playing a major role in helping businesses get a unique corporate identity for themselves. Emerging enterprises should give more importance to logo designing since it plays a major role in creating an independent brand identity for them. The initial days of a business are very tough, but the path is eased by digital designing agencies that optimize the entire marketing process and create a liaison between customers and businesses.

The choice of a business logo depends entirely on the service and product associated with it. The final design should be chosen after an in-depth discussion between the logo designing company and the business strategists. Hire a reliable logo design company to maximize the impact of your brand. The first 5 seconds of the visual experience determines 99 percent of business outcomes. Imagine how your balance sheets will look when your brand design would impress more than 80 percent of your customers!