Create Winning Social Media Marketing strategy

Image you want to do Mountaineering. You are completely new to this sport. The feeling of reaching the hill top thrills you but you don’t have any idea how to get there?

Social media marketing could feel the same way! Crafting a winning strategy could be challenging without any prior experience or insight. However, leveraging its power can help elevate your target audience and customer base in a drastic way. Social Media is a wonderful platform to tweak your brands reputation and make a measurable impact on the business. 

Here are some crucial elements you must include in your social marketing strategy to ensure that your campaigns adds value to your business –

1.Determine Business Goals

Every piece of your strategy should be designed such that it serves the business goals. You can’t move ahead unless you know what you are working toward. In spite of personalized objectives, there are certain goals that every business must initiate. These include retaining customers, increasing brand awareness, and reducing marketing costs.

2.Determine Marketing Goals

Listing goals won’t make any sense unless you have parameters that define when each should be achieved. Like, if your object is to increase your sales, then how many such sales are required to achieve that goal?

Marketing goals outlines how to move forward from Point A to Point B. List your objectives following the S.M.A.R.T approach – specific, measurable, achievable, relevant and time-bound.

3.Determine Potential Customers

If you don’t have an ideal customer profile, your marketing strategy would suffer in social media. That is why defining buyer profile is essential to target the right people at the right time. Being more particular about your prospects will fetch you more conversions from various social media channels.

 4.Know Your Competitors

It is very important is to be acquainted with the activities of your competitors in social media. It gives you a fair idea of what’s trending so that you can integrate the tactics in your efforts. Start by listing your top contenders, check the social media they are using and evaluate their strategies.

Start by compiling a list of at least 3-5 main competitors. Search which social networks they’re using and analyze their content strategy. Look at their number of fans or followers, posting frequency and time of day. The most vital activity to analyze is audience engagement in their page posts. 

5.Choose The Right Media Channels

Avoid wasting your time on wrong social media channels as it would give you zero return. Identify the best platforms to promote your business by utilizing the buyer profile information. For example, if your buyer is going to spend most of their online time on Facebook and Twitter, then you know which platform you must invest. 

6.Create Promotional Content

Social media Marketing is meaningful and compelling only when the content is great. Without a creative and promotional content, nobody would know about you! Remember three important components for strategizing any successful social media content – content type, time of posting and the frequency of posts.

Just keep in mind that, your marketing strategy for social media isn’t carved in stone.  As you progress, you might come across several other tactics that you never thought about. Adapting to changes quickly and implementing them is key to your overall strategy.