A Responsive Design is the Food for Website

Two years back Google had rolled out a major change in the search engine algorithms. A website’s mobile presence is now taken as an important factor in its ranking. This alone speaks of the need of a responsive website design.

Imagine the desktop version of a website shrunken into your phone in the early days! It was certainly not an ideal experience. More than one website was created to accommodate various screen sizes. With a tremendous increase in the number of smartphone users, it is important to have the websites optimized for smaller screens. Otherwise, a decline in your search engine rankings is inevitable.

A responsive web design creates a structure for a single website to respond to the size of the user’s device. Simply put, when a user accesses a website on their desktop, they get a full view of the site. But when the same site is accessed on tablet or smartphone, the site retracts to fit on the smaller display.

As a market-driven website development company, we believe in offering web designing solutions that provide an optimized surfing experience. From the business perspective, a responsive design is a great way of boosting visibility on search engines. As it is mobile-friendly, it promotes a consistent experience among the users and increases reach. Time and money invested in site content management are considerably reduced.

Hence as long as you take steps towards optimizing your site fully for mobile users, you can stay ahead in the competition. With more and more users preferring mobile surfing, catering better user experience will definitely prove to be beneficial for accelerating conversion rates and instilling brand loyalty. 

Create Winning Social Media Marketing strategy

Image you want to do Mountaineering. You are completely new to this sport. The feeling of reaching the hill top thrills you but you don’t have any idea how to get there?

Social media marketing could feel the same way! Crafting a winning strategy could be challenging without any prior experience or insight. However, leveraging its power can help elevate your target audience and customer base in a drastic way. Social Media is a wonderful platform to tweak your brands reputation and make a measurable impact on the business. 

Here are some crucial elements you must include in your social marketing strategy to ensure that your campaigns adds value to your business –

1.Determine Business Goals

Every piece of your strategy should be designed such that it serves the business goals. You can’t move ahead unless you know what you are working toward. In spite of personalized objectives, there are certain goals that every business must initiate. These include retaining customers, increasing brand awareness, and reducing marketing costs.

2.Determine Marketing Goals

Listing goals won’t make any sense unless you have parameters that define when each should be achieved. Like, if your object is to increase your sales, then how many such sales are required to achieve that goal?

Marketing goals outlines how to move forward from Point A to Point B. List your objectives following the S.M.A.R.T approach – specific, measurable, achievable, relevant and time-bound.

3.Determine Potential Customers

If you don’t have an ideal customer profile, your marketing strategy would suffer in social media. That is why defining buyer profile is essential to target the right people at the right time. Being more particular about your prospects will fetch you more conversions from various social media channels.

 4.Know Your Competitors

It is very important is to be acquainted with the activities of your competitors in social media. It gives you a fair idea of what’s trending so that you can integrate the tactics in your efforts. Start by listing your top contenders, check the social media they are using and evaluate their strategies.

Start by compiling a list of at least 3-5 main competitors. Search which social networks they’re using and analyze their content strategy. Look at their number of fans or followers, posting frequency and time of day. The most vital activity to analyze is audience engagement in their page posts. 

5.Choose The Right Media Channels

Avoid wasting your time on wrong social media channels as it would give you zero return. Identify the best platforms to promote your business by utilizing the buyer profile information. For example, if your buyer is going to spend most of their online time on Facebook and Twitter, then you know which platform you must invest. 

6.Create Promotional Content

Social media Marketing is meaningful and compelling only when the content is great. Without a creative and promotional content, nobody would know about you! Remember three important components for strategizing any successful social media content – content type, time of posting and the frequency of posts.

Just keep in mind that, your marketing strategy for social media isn’t carved in stone.  As you progress, you might come across several other tactics that you never thought about. Adapting to changes quickly and implementing them is key to your overall strategy.  

Improve Your Online Presence with Web Development

Human beings are more indulged in doing things that are convenient. And there's nothing more convenient than accessing worldwide information by a simple click of button. This is what billions of people do when they go online every day. If your product is not visible on the other side of that click, you've already lost access to the crowd, and your company doesn’t exist effectively.

That is why establishing a strong web presence is crucial for your business. It ensures you reach the crowd of billions who might be your potential customers. A robust online presence endorses your product as a universal entity even if your service is physically localized to a specific place.

         

This is where website development plays its key role. It is a way of spreading awareness among people about the products and services you offer. It becomes easier to understand the relevance of products as to why users prefer them over your competitors. Developing the website with related and reliable information makes your online identity more appealing to the users. Presenting this info further with high-grade images creates stirring impact on customers.

Imagine if you can interact with your visitors and convert them into prospects simultaneously! A good web design will allow you to communicate with your target audience, get feedback and install the improvements successfully. This improves your connectivity by expanding your reach and increasing the site’s exposure. Crafting a responsive website design that is accessible to all kinds of devices only adds to your online presence.

On the whole a good website is your doorway to successful business. It serves as a one-stop platform to showcase your skills, experience, credibility, expertise – to maximize the outcome of online market place.